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Make Search Better:
An Introduction to Keywording

An asynchronous course designed to provide the context and skills needed to successfully keyword digital media to improve the user search experience.
  • Duration

    3 hours

  • Format

    Video

  • Price

    €350

    About the course

    Before any training starts, we ensure that the course is accessible to people with disabilities, or with a special need to be taken into consideration for learning. Please contact us by email at: training@firehead.net in order to find possible adjustments we can implement together to promote the success of your learning experience.

    Who it's for

    This course is aimed at anyone creating, managing or publishing digital media either internally or online.

    The material is not sector-specific and applies to commercial, academic, non-profit and specialists alike.

    This course is primarily aimed at those working with visual media (photos, videos and illustrations) and typically lends itself to those in marketing, communications, and content management.

    What you'll learn

    You will acquire a broad high level understanding of what keywording is, why it is important and how it is used.

    You will also learn about the key principles of keywording and how to apply them.

    Beyond this, you will discover how to keyword creative imagery using conceptual terms that can often leave you lost for words!

    How you'll learn

    This course starts with an introduction to keywording and works through a series of related themes and topics to expand and consolidate your learning. Your learning is underpinned through theoretical and contextual background.

    You will then start to piece together these key elements as they apply to client case studies and learnings from real-life keywording consultancy briefs.

    The course is delivered in the form of video presentation, including online examples from web and social media platforms implementing keywording.

    The format is designed to illustrate the keywording process in an engaging and informative way.

    A PDF checklist will be provided upon completion of the course.
    There are also keywording exercises available for you to complete yourself.
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    Presented by

    Clemency Wright

    Keywording consultant
    Clemency Wright is a keywording consultant helping creative businesses optimise access to digital content using strategic keywording methodologies.

    Clemency trained as a keyworder at Getty Images in 2001, before becoming a search vocabulary editor responsible for creating and editing Getty’s vocabulary of keywords powering the customer website.

    At London’s V&A Museum, Clemency researched and licensed images for the design and advertising sector, and advised on keywording methodology for the V&A online image library.

    Clemency blends keywording expertise for both commercial and non-profit organisations. Clients include global charities, publishing houses, commercial and e-commerce organisations.

    She provides keywording as an outsourced service, as well as training workshops. Specialisms include creating bespoke controlled vocabularies and metadata schemas for content collections.

    And besides, Clemency is awesome.

    Course Objectives

    You can expect to spend three to six hours completing all of the elements of this course, including videos, readings, quizzes and the final assessment.

    The course is entirely self-directed, so you can complete it at a time and pace that works best for you. If you leave the course and come back at a later time, your course progress will be saved so you can pick up where you left off.

    On successful completion of this course, you will be able to
    • Apply the key principles of keywording to your digital communicationwork
    • Keyword both text and images 
    • Create search strategies for your content 

    What's in this course?

    •     videos
    •     content
    •     downloads
    •     activities
    •     assessments
    •     additional references
    Videos - short, engaging presentations from the course instructors that bring the topic to life (transcripts can be provided as an alternative learning format).

    Content - text and graphics that allow you to read and consider a variety of topics.

    Downloads - templates, guides, and additional resources for your reference that will deepen your understanding.

    Activities - real-world scenarios that provide you with an opportunity to apply what you’ve learned (scoresheets are provided so you can assess your own work upon completion).

    Assessments - self-grading quizzes that assess your learning through multiple choice, multiple response, and true/false questions.

    Additional references - references to related materials outside of the course to use to continue your learning.

    Course Prerequisites

    There are no specified prerequisites for taking this course.

    Requirements

    To engage with the materials in this course you will need to have:
    • A strong internet connection for playing videos, downloading files, and accessing other course materials
    • An approved browser (Chrome, Firefox, Safari...)
    • A PDF reader for accessing course resources
    • Office software for completing activities and downloading templates
    • Ability to open multiple file types: mp4, PDF, docx, xlsx

    Course Lessons

    What People Are Saying...

    "Recommended"


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    "Brilliant Course!"

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    Last update: 14/10/2025